Email Marketing
Essential Reading for Marketers
Too busy to pursue an MBA, Steve McKee turned to business books to educate himself on branding, marketing, and advertising. Here are his top picks
I began my career in advertising as a field marketing manager on the Pizza Hut (YUM) account, which basically meant I got to travel from restaurant to restaurant, work with [...]
How to Effectively Promote Your Business
In order for us to have a successful business, we must always take into consideration how to promote our business. Most successful companies hire people to market their product, and spend loads of money to advertise their product. But what if your budget is limited?
Here are a few tricks on how to market your product [...]
Sales & Marketing: E-Mails That Sell
The average employee sends about 38 e-mails a day. Could those be wasted marketing opportunities? That’s the thought that occurred to Sean Guerin, co-founder of U.S. Imaging Solutions, a Davie, Florida–based company that sells and services copiers and printers. Guerin decided to try WrapMail, a service that slips advertisements for his company’s products into the [...]
Email Marketing – Are Your Basics Covered?
Every once in a while I see something which makes me just ask WHAT?!?.
What will it take for you to treat your business like a business and not a hobby or something which exists purely to give you write-offs?
In setting up your business, one of the VERY first things you want to do is tell [...]
