Marketing
Mixing Business And Pleasure on Facebook
Last year one of my Facebook friends posted this under a status update I had written about attending a cultural event in New York:
“You really know how to live, Nancy.”
While that’s a wonderful compliment in any context, what particularly rang my bell was what it told me about the effectiveness [...]
Social Media Paying Off for Business Owners
Facebook and Twitter have become a popular way for people to keep in touch, but savvy companies are finding they are good for business, too. Just how much it pays off may surprise you.
Lots of businesses are on Facebook and Twitter, but now the researchers at Rice University have figured just how effective the sites [...]
Essential Reading for Marketers
Too busy to pursue an MBA, Steve McKee turned to business books to educate himself on branding, marketing, and advertising. Here are his top picks
I began my career in advertising as a field marketing manager on the Pizza Hut (YUM) account, which basically meant I got to travel from restaurant to restaurant, work with [...]
