Retail
How to Start a T-shirt Company
Company Dashboard: Johnny Cupcakes
Founder Johnny Earle, 27
Location Hull, Massachusetts
2008 Revenue $3.8 million
Employees 30
Start-up Year 2001
Start-up Costs About $6,700 for T-shirts and printing until 2003, when he committed to the business full time
Breakeven Five years out on sales of $1.2 million
Biggest Expense $10,000 for a trade show
Qualifications As a kid, Earle was a [...]














