Social Networking
PayPal, Facebook Team Up on Virtual Goods Payment
PayPal and Facebook will team up to offer an online payments system for virtual goods on the popular social networking site, hoping to get in on a burgeoning market.
In the nonexclusive deal, advertisers will also be able to use PayPal, a unit of eBay Inc (EBAY.O), to purchase ads on Facebook, which derives the bulk [...]
Mixing Business And Pleasure on Facebook
Last year one of my Facebook friends posted this under a status update I had written about attending a cultural event in New York:
“You really know how to live, Nancy.”
While that’s a wonderful compliment in any context, what particularly rang my bell was what it told me about the effectiveness [...]
Social Media Paying Off for Business Owners
Facebook and Twitter have become a popular way for people to keep in touch, but savvy companies are finding they are good for business, too. Just how much it pays off may surprise you.
Lots of businesses are on Facebook and Twitter, but now the researchers at Rice University have figured just how effective the sites [...]
10 Ways a Facebook Fan Page Helps Your Business
Even if members have no intention of buying anything, the community you build can benefit your business.
Facebook is a social network, not a shopping network, so why should any business spend resources establishing and maintaining a Fan Page on Facebook? (A Fan Page, by the way, is a profile for a business or organization rather than [...]
The New Social Gurus
The rise of social media has been met with thousands claiming expertise in the area. The skepticism this engenders in longtime marketing pros is best captured in a popular animated video called “The Social Media Guru.” The clip shows a know-it-all, lightly credentialed “expert” dispensing little more than buzzwords and common sense to a bemused [...]
How To Marketing With Twitter
Everyone’s buzzing about social media these days and Twitter is just one of the Social Media tools that you can use to market your business. So, in this How To Marketing article, we’re going to show you a couple of great tips that you can use to market with Twitter in your business.
It’s about relationships.
Remember [...]
Web 2.0 Payment Apps
Want to monetize your MySpace page or add a shop to your blog? Check out these four options:
E-junkie
e-junkie.com
E-junkie is a copy-and-paste solution for selling tangible items and digital downloads wherever you can insert its HTML. You can sell fixed-price items, receive donations or offer a “set your own price” product.
PayPal Labs’ Storefront Widget
x.com
PayPal Labs’ free [...]
Mark Cuban: Free=Failure
In a blog post today, legendary Internet Billionaire, Mark Cuban says businesses that are “free” are doomed to failure.
“Lets look at the rule that eventually KILLS all freemium based content plays:
There will always be a company that replaces you. At some point your BlackSwan competitor will appear and they will kick your ass. Their [...]
Pitching to Mommy Bloggers
When Lisa Williamson and Julie Jumonville founded UpSpring Baby in 2007, they knew their innovative infant products would not sell without getting specific information and education to their target customers.
“We sell new inventions to meet moms’ unmet needs. We needed to get the word out, but we didn’t have millions to spend on advertising,” [...]
The New Power Girls: What Social Networks Are Best for Your Business?
Entrepreneur Sayeh Pezeshki sits back in the bright white chair of her corporate office as she talks with a leading retail magazine about use of social media and her business. As she shares insight on how her online retail startup, Sortingwithstyle.com, uses social media, she rattles off the half dozen or so sites that her [...]
